Namyangju City Launches Full-Scale Initiative to Build 'Dasan Jeong Yak-yong Brand Power City'

[Suwon Ilbo=Reporter Um In-yong] Namyangju City announced on the 8th that it has finalized the '2025 Dasan Jeong Yak-yong Brand Detailed Implementation Plan' and will begin full-scale implementation with a total investment of 41.8 billion won.

The city plans to enhance urban brand competitiveness by implementing 88 detailed projects based on the brand vision and four major strategies (development, support, strengthening, and institutionalization).

First, in the brand development sector, the city will discover brand assets that enhance the value of Dasan Jeong Yak-yong and conduct campaigns and develop merchandise and content so that citizens can experience the brand in their daily lives.

Brand support will focus on spreading the brand across education, welfare, culture, and administration linked to the 8th term election pledges. To achieve this, projects linked to sectoral pledge projects including △An education city full of learning △A welfare city of happiness and warmth △A healthy and healing cultural city △An administrative city centered on citizens will be implemented to create brand value that citizens can experience.

Additionally, as a brand strengthening strategy, the city will promote brand committee activation, network building, and holding brand capacity strengthening forums and results-sharing meetings to streamline the brand operation system and establish a foundation for sustainable development.

Furthermore, the city will newly appoint a brand committee based on the ordinance enacted to ensure systematic operation and sustainability of brand projects. The brand committee will establish brand policies, evaluate performance, and reflect citizen opinions to ensure consistency and sustainability of brand projects.

Park Seon-yeong, Director of the Culture and Tourism Division, stated, "Through the establishment of this detailed Dasan Jeong Yak-yong brand implementation plan, we have established a system to spread brand value across all city administration," and added, "Going forward, we will cooperate with each department to thoroughly promote detailed projects and make efforts to build a brand power city."