Suwon City's 'Mask is the Answer' Campaign Expands Online and Offline

[Suwon Ilbo=Reporter Seo Dong-young] As COVID-19 continues to spread with confirmed cases reaching three figures or more in recent times, civic awareness regarding compliance with quarantine guidelines is being emphasized. Against this backdrop, Suwon City's 'Mask is the Answer' campaign, which emphasizes mask-wearing, is expanding beyond offline efforts to YouTube and SNS platforms.

The city is conducting the campaign based on 'citizen participation,' utilizing photos of citizens wearing masks and hosting SNS profile picture change events.

Recently, a promotional video titled 'Mask is the Answer!' for COVID-19 prevention was released on the official Suwon City YouTube channel (https://www.youtube.com/user/suwonloves).

Beginning with images of citizens smiling while wearing masks, the video features mask-wearing photos from 1,332 Suwon residents and conveys the message: "Suwon citizens powerfully overcoming COVID-19 with super support! The 'superhuman' protecting Suwon is you." The background music is 'My Love, My Suwon,' the club song of Suwon Samsung Bluewings football club.

The city plans to release the promotional video through various video media, including internet portals such as Naver and Daum, as well as SNS, major LED displays throughout the city, and apartment elevators.

Through the city's representative SNS accounts (blog, Facebook, Kakao Story, and KakaoTalk), a 'KakaoTalk profile picture change event' will be held until the 6th.

Participants should find the post reading 'Please participate in the 'Mask is the Answer' challenge' on Suwon City's representative SNS, upload the attached image as their KakaoTalk profile picture, and send proof of participation through the Naver Form (http://naver.me/xT76iyds). Through a drawing, 'ice cream coupons' will be awarded to 190 participating citizens.

Kim Ta-gyun, director of publicity and planning at Suwon City, who is leading the 'Mask is the Answer' campaign, stated, "The best vaccine to suppress COVID-19 spread is 'the mask,'" and urged, "Now that mask requirements are in effect, please wear masks at all times and places."

Since June, the city has been conducting the 'Mask is the Answer' campaign by attaching promotional materials on city buses and taxis informing passengers of mandatory mask-wearing requirements.

Last month, the city unveiled large advertisements at Suwon Station using mask-wearing photos from 1,332 citizens in a photo mosaic format. Recently, related promotional materials have been posted on the outer walls of major construction sites at Suwon City Hall intersection and at 38 major bus stops throughout the city to raise awareness about the importance of mask-wearing.

※ 'Mask is the Answer!' YouTube Video

- https://www.youtube.com/watch?v=1qOJPpMQK3I

※ 'Please participate in the 'Mask is the Answer' challenge' SNS Page

- (Blog) https://blog.naver.com/suwonloves/222073733873

(Facebook) https://www.facebook.com/194041903953734/posts/3512724022085489/

(Kakao Story) https://story.kakao.com/ch/suwonloves/HSnOzPaQWTA