Gyeonggi Province Hosts Month-Long Online Exhibition 'Pet Star' with Naver Happybean Starting September 11

Gyeonggi Province will operate the 'Gyeonggi Province Pet Star' online exhibition in partnership with Naver Happybean from September 11 through October 11.

The 'Gyeonggi Province Pet Star' exhibition can be accessed through Naver Happybean's Empathy Store and showcases a variety of pet-related products including pet food, living goods, and walking accessories in one location.

The exhibition also offers consumer benefits including discounts and Naver points accumulation.

The exhibition will initially be held with the participation of 10 small and medium-sized enterprises (SMEs) through October 11, and will continue with a new group of 10 companies participating from October 16 through mid-November.

The participating companies are 20 SMEs selected for the 'Pet Industry Promising SME Development Support Project 2026' online marketing category. They have enhanced their online sales capabilities through prior consulting education on Naver Smart Store operation strategies and product detail page creation.

Initially 10 SMEs will participate through October 11, and from October 16, a new group of 10 companies will take part, continuing through mid-November.

Byeon Hee-jung, Director of the Pet Industry Division at Gyeonggi Province, said, "This online exhibition is an excellent opportunity to promote outstanding pet products while supporting local SMEs' market expansion and sales growth." She added, "We hope residents will show great interest and participation in ethical consumption by directly experiencing and purchasing products from outstanding local SMEs."