Treadmill Brand 'Rushaholic' Wins 1st Place in '2019 Korea Brand Value Evaluation'
As the wellness trend—a lifestyle and culture pursuing happiness and beauty through harmony of physical and mental health—continues, interest in home training equipment that can effectively utilize precious time in busy daily life is increasing.
In particular, as treadmills that can be conveniently enjoyed indoors gain popularity among housewives with childcare and household burdens and office workers who struggle to find time due to frequent overtime, smart products are emerging one after another, ranging from foldable treadmills for easy storage and portability to home treadmills that allow users to manage exercise records and establish proper exercise plans via smartphone. Amid this trend, 'Rushaholic' treadmills, which are recommended and gaining strong support from modern people who prioritize health, have recently garnered attention by winning 1st place in the '2019 Korea Brand Value Evaluation'.
Rushaholic treadmills are home mini treadmills that were featured on KBS 2TV's 'Fresh Information' program and captured viewers' attention. Rushaholic is a company that aims to realize 3H (Health, Happiness, Harmony) Human Values and presents various smart healthcare products, having launched smart treadmills, home treadmills, dog treadmills, and lower limb rehabilitation systems, thereby dominating the home training equipment market.
Rushaholic treadmills are equipped with dual vibration-reducing dampers that apply floor noise reduction technology and feature aluminum alloy frames and lightweight technology with front wheels, making them suitable for use in apartments and houses. Additionally, they feature foot-operated power buttons for added convenience and provide a 2-year free domestic A/S warranty guarantee, enhancing customer satisfaction through reliability without risk of breakdowns.
Furthermore, Rushaholic home treadmills enable efficient home training through partnership with 'Trangle GPS,' a game-like outdoor application that measures exercise volume via smartphone and provides various rewards based on performance. The Trangle app allows users to check exercise routes and records, calorie consumption and rankings, and share exercise experiences with over 1 million users, thereby increasing interest in walking exercise equipment. Users receive rewards such as cyber money or badges upon achieving goals and missions, can share friend locations, and access club (hobby group) functions, as well as view outdoor activity data including cycling, hiking, and trekking at a glance.
Rushaholic, featured on 'Fresh Information' as a dog treadmill brand, was selected for Good Design in 2017 for its premium design. The IoT-based dog treadmill, which enables remote pet healthcare regardless of location, functionally enhances running training efficiency for pets and enables two-way communication through a dedicated app, delivering benefits beyond expectations.
A company official stated, "Rushaholic treadmills are foldable treadmills designed with low noise, offering high spatial versatility and achieving high satisfaction among home treadmills." The official added, "In order to expand our customer base, we are not only improving product quality but also making various efforts to enable customized exercise as customers desire. Rushaholic treadmill brand is currently running an event providing a 10% discount coupon even for simple price inquiries on our homepage, so please feel free to contact us."