'Yuseong Daegwang Rosevin' with Mega-Scale Hyundai Premium Outlet (TBD) to Drive Housing Prices; Priority Application Period 1 Begins Tuesday, September 10
Recently, 'mall-tainment' — enjoying both shopping and entertainment at various shopping malls — has become established as a lifestyle trend. As a result, residents are able to access all infrastructure from shopping malls, and residential locations near shopping malls, known as 'mall-zone proximity,' are becoming increasingly preferred.
The premium pricing for mall-zone proximity properties is particularly pronounced in second-generation new cities such as Songdo, Misa, Pangyo, and Gwangyeong. Apartments in these areas have seen sharp price increases, with Songdo I Apartments rising by 260 million won, Misa P Apartments by 430 million won, Pangyo P Apartments by 900 million won, and Gwangyeong S Apartments by over 620 million won after move-in, recording apartment prices even higher than those in Seoul.
Consequently, prospective buyers interested in new apartment complexes are naturally focusing their attention on mall-zone proximity properties. When prices are reasonable, future value appreciation can be anticipated. With this trend, as Hyundai Premium Outlet made its first Chungcheong Region appearance in Daejeon in May 2020, interest has concentrated on residential projects that can benefit from outlet location advantages.
Notably, 'Yuseong Daegwang Rosevin,' a new apartment complex being developed in the area around 777 Bongsan-dong, Yuseong-gu, Daejeon, is generating increased subscription anticipation as a newly constructed apartment capable of capitalizing on mall-zone proximity premiums. In particular, the nearby Daejeon Hyundai Premium Outlet is a mega-scale outlet with a site area of approximately 99,690.9㎡ and a total floor area of 128,690.85㎡ — double the scale of the Songdo Hyundai Premium Outlet — and is planned to offer more differentiated entertainment options including hotels, convention centers, themed parks, cinemas, premium outlets for overseas luxury brands, local food markets, and Daejeon-recommended restaurants.
Additionally, located approximately a five-minute walk northwest of the 'Yuseong Daegwang Rosevin' complex is the planned development of the International Science Business Belt (Dungok and Sindong), which adds further to expectations. While benefiting from various development catalysts, residents will experience reduced financial burden through reasonable supply prices, making fierce competition anticipated.
'Yuseong Daegwang Rosevin' will open special allocations for subscription applications on the 9th (Monday), with priority period 1 applications on the 10th (Tuesday) and period 2 on the 11th (Wednesday). Winners will be announced on the 19th (Thursday), winner documentation will be accepted from the 20th (Friday) through the 26th (Thursday), and the contract period will run for four days from September 30 (Monday) to October 2 (Wednesday). Those seeking detailed information are advised to visit the housing showroom located at 666 Tanbang-dong, Seo-gu, Daejeon during the weekend for comprehensive consultation.
An official from 'Yuseong Daegwang Rosevin' stated, "Since the housing showroom opening, waiting lines have continued due to the ability to benefit from mall-zone proximity premiums at affordable prices," and added, "Given that housing price increases are anticipated due to the mega-scale mall-zone proximity premium, we encourage prospective buyers to consult early to secure this premium complex first."
Meanwhile, the 'Yuseong Daegwang Rosevin' housing showroom is located at 666 Tanbang-dong, Seo-gu, Daejeon, and detailed consultations are available through showroom visits and phone consultations. Visitors to the showroom by the 8th (Sunday) will receive a box of cup ramen, and through a drawing, various prizes including luxury bags, televisions, dryers, rice cookers, vacuum cleaners, and blenders from a major retailer will be offered.