Suwon Citizens, Please Share Your Selfies Wearing Masks

[Suwon Ilbo=Reporter Seo Dong-young] Suwon City is launching a 'citizen participation-based' advertising campaign as part of the 'Masks Are the Answer' initiative.

The campaign employs a 'photo mosaic' method that collects selfies of masked citizens in a single image.

On the 26th, the city posted 'Please Become an Advertising Model for Suwon City!' on its official blog and Facebook, beginning online photo submissions. The same message was sent to approximately 441,000 subscribers of the 'Suwon City KakaoTalk Friends' service.

This advertisement, designed to encourage citizen participation in normalizing mask-wearing to prevent COVID-19, is scheduled to appear mid-July on a large advertisement board on the second floor of Suwon Station (4 meters wide by 2 meters tall) as well as in various locations throughout the city.

Any Suwon citizen can participate in the advertisement. Until July 5th, submit an upper-body photo of yourself wearing a mask through 'Naver Form' (http://naver.me/FeT0Jgx3). Five hundred participants will be randomly selected to receive ice cream gift coupons.

Instructions for participation can be found on the city's official blog (https://blog.naver.com/suwonloves) and Facebook (https://www.facebook.com/suwonloves). The city plans to use all submitted photos in the advertisement.

Chae So-young, deputy director of public relations planning who conceptualized the advertisement, stated, "The most significant aspect is that this is an advertisement created together with citizens," and added, "We hope it will help spread a culture of wearing masks anytime and anywhere for the sake of oneself, family, and neighbors."