Hwaseong Urban Corporation Launches Public Interest Advertising Campaign Through Hwaseong Hope Bus

[Suwon Ilbo=Reporter Lee Min-jung] Hwaseong Urban Corporation (President Han Byung-hong, hereinafter HU Corporation) announced on the 20th that it has begun a public interest advertising campaign using the 'Hwaseong Hope Bus' this month.

Through this initiative, Hwaseong City and its affiliated institutions can now effectively deliver civic promotions with ensured public interest and appropriateness.​

As the first case of this public interest advertising campaign, the Hwaseong Culture and Tourism Foundation is conducting promotions for the opera performance 'Love's Elixir,' commemorating this year's launch of Hwaseong Special City, in the Dongtan area. The campaign raises awareness of high-quality cultural performances among citizens and further highlights the significance of Hwaseong Special City's launch.​

Unlike private transportation companies, HU Corporation is expected to activate public interest advertising through municipal buses, provide beneficial information for civic promotion, help citizens more easily access public information, and contribute to widely promoting Hwaseong City's diverse policies and cultural events.​

Yoon In-gi, Head of HU Corporation's Transportation Business Division, stated, "We are pleased to be able to provide meaningful information and benefits to citizens through the municipal bus public interest advertising campaign" and added, "Going forward, we will do our best to communicate more closely with citizens through various public campaigns and civic promotions."