'BeautySum Suwon' Opens November 5 at Suwon Convention Center

'BeautySum Korea Suwon 2026' will be held from November 5 to 7 at the Suwon Convention Center exhibition hall.

BeautySum Korea Suwon 2026, with the slogan 'Connect the industry. Enjoy beauty,' is hosted by Suwon City and organized by Suwon City, the Suwon Convention Center Foundation, and Messe Iisang Co., Ltd. This year, 120 companies, institutions, and organizations will operate approximately 250 booths.

BeautySum Suwon is an exhibition that supports companies in expanding their domestic and international sales channels through product displays in the beauty sector and business programs, while providing visitors with opportunities to experience the latest beauty trends and brands.

This year, the event goes beyond simple exhibitions and strengthens its character as a professional industry fair. The number of exhibiting companies, institutions, and organizations has increased to 120, a nearly 50% increase from last year, and overseas buyer export consultation meetings have expanded to 15 companies from 7 countries (compared to 5 companies from 3 countries in 2025).

A 'Global Beauty Summit,' an international conference with key beauty industry participants from Korea, China, and Japan, will be held, and in cooperation with Dongbanmigok, exchange events with Chinese cosmetics manufacturers and distributors will be organized.

Skincare, makeup, hair and nail, body and fragrance, inner beauty product brands, as well as cosmetics ingredients and raw materials, containers and packaging, and distributors will participate in the exhibition.

Special pavilions for cosmetics ingredients promotion, artificial intelligence (AI) beauty tech, and the beauty industry value chain will also be operated.

Business programs include ▲overseas buyer export consultation meetings ▲contract manufacturing (ODM) brand launching connector ▲Global Beauty Summit ▲cosmetics ingredients seminars ▲Thailand business zone operations ▲major retailer entry programs.

Experience programs such as nail art, perfume making, and makeup that visitors can participate in, as well as stage programs including beauty trend seminars, beauty accessory making, and senior model fashion shows will also be offered.

Admission is 10,000 won, but free admission is available with advance registration on the BeautySum Korea website (beautysumkorea.com).

An official from Suwon City stated, "This year we have expanded programs so that participating companies can achieve tangible business results," and added, "We have carefully prepared various experience programs for visitors to enjoy, so the event will satisfy both companies and visitors."