Choo Mi-ae Administration's Provincial Slogan Confirmed as 'The Future Exists, Gyeonggi Connects'

The new slogan for the 9th popularly elected Gyeonggi Province administration led by Governor Choo Mi-ae has been finalized as 'The Future Exists, Gyeonggi Connects'.

On the 26th, Gyeonggi Province publicly unveiled the newly confirmed slogan brand identity (BI), noting that it embodies the provincial values of 'fairness, innovation, and inclusion'.

The new slogan expresses the commitment to create a Gyeonggi Province that is the center of South Korea's industry and holds the future of 14.2 million residents, and through this, to carry forward a brighter future for South Korea, the province explained.

The signature design also revealed visually expresses the philosophy of the 9th popularly elected provincial administration. The square symbolizes impartial fairness, the triangle shaped like an arrow pointing upward to the right represents expanding innovation, and the circle in the lower left represents inclusion that embraces all.

The three colors used in the design—blue, sky blue, and green—express 'fair Gyeonggi', 'innovative Gyeonggi', and 'inclusive Gyeonggi', respectively.

The province has also distributed the brand identity (BI) manual containing the slogan, signature design, and applied designs that can be used for business cards, banners, and other applications to its affiliated organizations.

Lee Won-gu, Director of Public Relations and Planning for Gyeonggi Province, stated, "We plan to use the new slogan and BI to help the values of the 9th popularly elected provincial administration naturally permeate into residents' daily lives," and added, "Considering the difficult financial circumstances, we will minimize unnecessary replacement of facilities with the slogan applied."