Gwanggyo Column RESCENE's "Suwon Yaho~" Has Begun

The popularity of girl group RESCENE is truly a phenomenon. The title of '5th generation trendsetting girl group' fits perfectly.

In Korea's popular music market, many singers and groups shine brightly only to disappear, but I hope this group will be loved by the public for a long time.

This is because this group has a remarkable narrative of starting from scratch and reaching the top through relentless effort, and their music also possesses outstanding charm.

RESCENE debuted in 2024 under a small entertainment company.

Korea's popular music market is dominated by major entertainment agencies. Given this market environment, the growth RESCENE has achieved after debuting under a relatively small agency is noteworthy.

Their starting point lacked massive capital and broadcasting and media networks. In the beginning, the environment was as bare as blank land. Yet through relentless effort—not shying away from elementary school sports days or community center events—the skill and sincerity toward music they built up moved the public.

It is natural that RESCENE, with a positive public image, receives continuous requests from local governments and corporations to become PR ambassadors.

Suwon City also appointed RESCENE as a Suwon Special Metropolitan City PR ambassador in June. The decision to appoint RESCENE as ambassadors came from valuing the members' bright and energetic energy, friendly image, and excellent online communication abilities.

The fact that member Liv is from Suwon likely played a role as well.

Liv (real name Jin Gyeong-eun) is a native of Suwon, having grown up in Guun-dong, Suwon, and attended Ilwol Elementary School, Songjung Elementary School, Yeongbok Girls' Middle School, Yulhyun Middle School, and Sukji High School. Webcomic creator and broadcaster Ki An-84 is also a Sukji High School alumnus.

RESCENE is conducting various city promotion activities linked to major festivals including the '2026-2027 Suwon Year of Visit,' tourism resources, and SNS.

The city expects to expand digital content that resonates with younger generations through RESCENE, and hopes that Suwon's diverse urban resources such as history, culture, tourism, and festivals will be widely known domestically and internationally.

A city official stated, "Particularly because member Liv is from Suwon, we expect that Suwon's charm will be conveyed with greater authenticity, and through the domestic and international fanbase and online spreading power, we anticipate it will help promote Suwon's city brand."

RESCENE also stated, "We will do our best to inform many people about Suwon's beautiful history and culture, and the various attractions to enjoy." In particular, Liv said, "I am happy and honored to work as a PR ambassador for my beloved hometown of Suwon."

Recently, RESCENE produced a video featuring Suwon native member Liv recommending the 'real Suwon.'

It aims to promote Suwon's tourism resources in a fresh and approachable way in connection with the Suwon Year of Visit.

Produced in an entertainment format, the video naturally introduces Suwon's various attractions. Liv appears in the video to introduce Suwon's flavors, places to visit, experiences, and signature festivals through a '1-minute quick quiz.'

The city stated that the video was "produced to break away from the existing standardized format of local government promotion videos, preserving on-site entertainment-style captions, ambient sounds, and spontaneous reactions, allowing citizens to access it easily and enjoyably."

Going forward, the video will be released through various promotional media including Suwon City's official YouTube and social media (SNS), digital displays at Suwon Station and sports venues, apartment digital information boards (DID), and city newsletter.

RESCENE plans to continue activities to widely promote Suwon City's major festivals and tourism resources as urban brands, leading to actual visits.

Now, RESCENE's "Suwon Yaho~!" has begun.