K-Brand Exhibition 'G-FAIR KOREA' Opens at KINTEX on the 29th

Gyeonggi Province will hold the mammoth-scale '29th Korea Excellent Products Exhibition (G-FAIR KOREA 2026)' with the participation of 480 small and medium enterprises at KINTEX Exhibition Hall 1 in Goyang City for four days starting on the 29th.

The exhibition will also include business consultations aimed at entering overseas markets and securing domestic distribution networks. The event will invite approximately 400 overseas buyers from 26 countries to conduct export consultations, and will also hold purchasing consultations with approximately 200 merchandisers (MDs) from major domestic distribution channels.

Over a three-day period at KINTEX, approximately 480 small and medium enterprises have set up a total of approximately 600 booths. The exhibition is organized into four product categories—beauty, food, living, and tech—and will showcase various K-brand products including K-beauty and K-food, which have proven competitive in global markets.

Support programs will be provided to strengthen the global competitiveness of participating companies. Expert lectures will be held in various fields necessary for business management and export practice, including overseas market expansion strategies, branding, exports, certification, and environmental, social, and governance (ESG) initiatives.

On the 30th, the 'Gyeonggi Province Global AI Hub Attraction Strategy Forum' will be held. Under the theme of 'AI Transformation, Connecting Gyeonggi and the World,' the global artificial intelligence hub attraction strategy will be introduced through expert keynote presentations and policy discussions.

Visitors will be offered various entertainment options including virtual reality and artificial intelligence experience zones, roulette events, and showrooms. Particularly on the final day of the exhibition, there will be abundant attractions including magic shows that the entire family can enjoy together.

Park Kyoung-seo, Director of the International Trade Division at Gyeonggi Province, stated, "G-Fair Korea will serve as an opportunity for excellent K-brand products that draw attention in the global market to meet domestic small and medium enterprises and global buyers," and added, "We will support competitive products from small and medium enterprises to lead to tangible export achievements."

The exhibition, which took its first steps in 1999 with 85 companies at Suwon Sports Complex, is marking its 29th edition this year.